Internet

Internet marketing also referred to as i-marketing, web marketing, online marketing, or e-Marketing, is the marketing of products or services over the Internet. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems. (See http://en.wikipedia.org/wiki/Internet_marketing).

Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.

Disputes may arise as to any of the above-referenced services and products. Our law firm is designed to protect you against foreseeable disputes and events. We have experience with disputes regarding the World Wide Web, E-commerce, and other technologies.

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An Internet Protocol (“IP”) address is a unique identifier of a computer. There are two main type of IP address. First, there is a dynamic IP address that is temporary in nature and assigned from a pool of available IP addresses within a network system. Second, there is a static IP address that won’t change since it is only assigned to a specific computer.

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An intrusion detection system allows the user to monitor the network and detect unauthorized or malicious activities. This special system helps the user prevent intruders from infiltrating the network infrastructure. It can be installed on stand-alone computers or network servers. It is different from a firewall which inherently prevents intrusions according to preset rules. However, intrusion detection systems detect the unauthorized intrusions and send notice to the user or network administrator.

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Malware comprises of malicious software that is designed to cause damage to an electronic communication device. It is capable of infiltrating and extracting information from computers. It includes botnets, ransomware, scareware, spyware, viruses, and worms.

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Network forensics is a component of digital forensics which is a scientific process of monitoring and analyzing information in order to detect a security breach. A network forensic examiner will use special tools, including, but not limited to, software or hardware devices to assess a computer to determine when, where, how, or why they were compromised without authorization.

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Phishing is one kind of cybercrime where the culprits pose as legitimate companies or enterprises in an effort to extract valuable information from their victims. For example, they gain access to the victim’s social media accounts and obtain personal information. In some cases, they send out emails posing as the victim’s bank and provide instructions to lure their victims.

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Search engine optimization (a/k/a “SEO”) refers to a process where websites are made easier to find and ranked higher in various search engines. This marketing strategy makes use of information on how people use search engines, website coding, and a number of other things to increase a website’s visibility without paying for improved rankings.

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The general definition for spam is unsolicited bulk messages that are transmitted to the recipients without their request or permission. They are unsolicited commercial electronic messages that are transferred to the recipients through bulk messages. The senders transmit thousands of unwanted messages to the recipients in an effort to collect information, disseminate malware, or commit online fraud. There are state and federal laws that prohibit the transmission of spam across computer networks.

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TOR which is also referred to as “The Onion Router” is a free and open-source software that allows anonymous communications. The TOR project is a non-profit organization that engages in research and development in internet privacy. This technology is designed to prevent the government or other third parties from finding the user’s location or tracing online activities. It bounces the user and website traffic through relays that are operated by volunteers to make it difficult to identify the information’s source or the user’s location.

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A trademark is a word, name, symbol or device which is used in trade with goods to indicate the source of the goods and to distinguish them from the goods of others. A servicemark is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product. The terms "trademark" and "mark" are commonly used to refer to both trademarks and servicemarks. Trademark rights may be used to prevent others from using a confusingly similar mark, but not to prevent others from making the same goods or from selling the same goods or services under a clearly different mark. Trademarks which are used in interstate or foreign commerce may be registered with the Patent and Trademark Office. The registration procedure for trademarks and general information concerning trademarks is described in a separate pamphlet entitled "Basic Facts about Trademarks".

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Virus protection scam is one kind of fraud that the culprit attempts to persuade the victim to purchase fake software or download malware (i.e., malicious software) onto the victim’s computer. The malware may potentially give remote access to the victim’s computer. It’s also referred to as the “computer repair scam” where the victim receives fake calls from individuals who claim to be part of the technical support team of reputable companies.

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Vishing is one kind of fraud that the culprit makes phone calls or sends text messages to the victim in order to obtain personal or financial information from the victim. This type of fraudulent activity is executed to induce the victims to disclose confidential information that may be used to perpetrate other illegal actions – e.g., identity theft.

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Website defacement is one kind of attack on another person’s website that alters or replaces the website’s content without the owner’s knowledge or consent. The attack is conducted by breaking into the victim’s web server and replacing the hosted website by using tools like cross-site scripting, code injection, or phishing. The attack may cause changes to the visual appearance of the website and is usually intended to disrupt the website’s operations. There are several ways to protect against this attack. For example, conduct security audits and penetration testing. Also, learn how to defend your website against cross-site scripting and SQL injection attacks. There are also defacement monitoring and detection tools on the market.

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Website terms and conditions are agreements between the company and its users. So, every time you enter a website there are certain terms and conditions accompanied with its usage. For example, they include terms and conditions regarding ownership, community guidelines, usage, age limits, account access, privacy practices, warranties, and limitations on liability. Usually, the website owner or webmaster includes a link that displays certain terms and conditions associated with usage such as disclaimers.

It is important to understand and comply with the terms and conditions as long as they are within the general industry standards and associated state or federal rules. Our law firm can assist if you have questions about your legal rights. Moreover, if you are involved in a legal dispute that arises from website terms and conditions, we can assist in its resolution. Please visit our blog by visiting internetlawyer-blog.com where we provide helpful information.

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Wrap agreements, like clickwraps and browsewraps, both derive their origins from “shrinkwrap” agreements, where opening the shrink-wrapped product qualified as agreeing to the enclosed terms. However, these agreements rely on digital actions, either by continued use, or progression to a certain area on the website in browsewraps, or by clicking on a checkbox in case of clickwraps.

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